What Defines Exceptional Hospitality: The Betesh Group Service Benchmark
The essential touchpoints that turn a stay into an experience
Exceptional hotels share a certain feeling - an ease, a precision, a quiet instinct for what guests need before they ask. At The Betesh Group, we gravitate towards properties that embody this art of service; places where hospitality is not simply delivered, but crafted.
Over the years, we’ve identified the key markers that define truly world-class stays. These are the touchpoints that elevate a visit from comfortable to unforgettable _ and they form the foundation of The Betesh Group Hospitality Benchmark. Below, we share the four standards we look for in the hotels we recommend to our travellers.
Guaranteed Room Upgrades
A confirmed upgrade on arrival is more than a perk - it’s a symbol of trust and partnership.
Through our relationships with the world’s most exceptional hotels, we secure preferential treatment that places our clients exactly where they should be: in the rooms and suites that reflect the value of The Betesh Group connection.
When available, upgrades move beyond simple category shifts. They mean better views, more space, and a stay that immediately feels elevated. It’s the comfort of knowing that your arrival has been anticipated - and prioritised.
Personalised Amenities
Great hotels know that luxury lives in the details - and the details must feel personal. From bespoke welcome treats to tailored in-room touches, the properties we champion make an effort to understand each guest. Some go as far as creating amenities unique to that individual. One standout example: The Lana, where personalised slippers embroidered with initials await certain guests - a small but deeply thoughtful gesture that lingers long after check-out.
Whether it’s recognising a birthday, noting a preferred scent, or curating amenities around a child’s stay, these touches remind travellers that their presence matters.
Human Contact
The best hospitality feels seamless - and seamlessness requires a human anchor. Every TBG guest is assigned a dedicated on-property contact, someone who knows the stay inside-out and acts as the single point of communication from arrival to departure.
This person orchestrates everything behind the scenes:
dinner reservations
wellness appointments
transportation
special requests
mid-stay follow-ups
It’s service with continuity. No repeating information. No disjointed handovers. Just elegant, consistent care.
Signature Welcome Experience
First impressions linger - and the hotels that understand this create moments that mark the beginning of something special. At our benchmark properties, welcome rituals are deliberate. Guests are received in-room, eliminating queues and formality. A meaningful drink is presented - a glass of local wine, a perfectly balanced Negroni, or a regional favourite that hints at the culture awaiting outside. A handwritten note, a small local treat, or a thoughtful surprise rounds off the arrival with warmth and personality. These gestures form a signature - the hotel’s way of saying, We’ve been expecting you.
Why It Matters
Travellers no longer define luxury only by thread count or architecture. The true markers of excellence are emotional: ease, recognition, care, intuition. The hotels that pass the TBG Hospitality Benchmark don’t just offer comfort — they offer connection. They turn stays into stories. They turn service into an art.