The Road (Relatively) Less Travelled: Where Gen Z is Going This Year

Forget the overdone tourist hotspots—2025 is all about discovering places that feel fresh, unfiltered, and full of adventure. Whether it’s road-tripping along dramatic coastlines, diving into lesser-known European gems, or getting lost in nature, Gen Z travellers are prioritising unique experiences over predictable itineraries. If you’re looking for the ultimate travel inspiration, here are five incredible destinations that deserve a spot on your radar.

Pacific Coast Highway - The Ultimate Road Trip

If the call of the open road and epic ocean views sound like your thing, California’s Pacific Coast Highway is a dream route. Starting in San Francisco, take in the Golden Gate Bridge, Fisherman’s Wharf, and Alcatraz before heading south. Stop in Monterey for fresh clam chowder and explore the Monterey Bay Aquarium before winding down the famous 17-Mile Drive.

The real magic happens in Big Sur, where sheer cliffs drop into the Pacific, McWay Falls cascades onto a hidden beach, and Bixby Creek Bridge delivers serious road trip aesthetics. End your adventure in Santa Barbara, soaking up the sun, sipping local wines, and revelling in the relaxed coastal charm.

Gen Z vibe: Scenic road trip, coastal cool, hidden beach spots.

Calabria, Italy - The Italian Escape No One Talks About

Move over Amalfi—Calabria is where you’ll find Italy’s most underrated coastline, minus the crowds. Nestled in the toe of Italy’s boot, this region offers jaw-dropping beaches, charming villages, and a raw, unpolished beauty.

Start in Tropea, famous for its dramatic cliffs and turquoise waters, before heading inland to explore Aspromonte National Park, where lush mountains hide ancient villages untouched by time. Along the coast, don’t miss Scilla, a fishing town straight out of mythology, with pastel-hued houses lining the shore. And of course, indulge in nduja, Calabria’s signature spicy spreadable sausage—best enjoyed in a seaside trattoria.

Gen Z vibe: Off-the-beaten-path, hidden beaches, rustic Italian charm.

Garden Route, South Africa - Where Nature Meets Adventure

For those who want a mix of wildlife, adventure, and unreal landscapes, South Africa’s Garden Route delivers in every way. Start in Cape Town, where you can ride the cable car up Table Mountain, explore the Bo-Kaap neighbourhood, and feast on Cape Malay curry.

Further along the route, Knysna offers serene lagoons and nature reserves, while Tsitsikamma National Park is the place for zip-lining, suspension bridge hikes, and kayaking through dramatic gorges. Wrap up the trip with a self-drive safari in Addo Elephant Park, where lions, elephants, and rhinos roam freely.

Gen Z vibe: Wildlife encounters, road trip adventure, adrenaline-fuelled activities.

The Great Ocean Road, Australia - The Road Trip of a Lifetime

If you love road trips but want to take it up a notch, The Great Ocean Road in Australia is the one to beat. Starting in Torquay, stop at Bells Beach to watch world-class surfers before hitting Apollo Bay for fresh seafood.

The route winds through rainforests, waterfalls, and rugged coastline, with must-sees like The Twelve Apostles, towering limestone stacks rising dramatically from the ocean. Spot koalas in the Otway forests, see kangaroos at Tower Hill Wildlife Reserve, and round off your journey in Allansford, home to top-tier cheese and wine in nearby Yarra Valley.

Gen Z vibe: Surf culture, wildlife encounters, breathtaking scenery.

The Algarve, Portugal Route - Sun, Sea, and Secret Coves

If your ideal trip involves golden beaches, vibrant culture, and endless sunshine, The Algarve should be on your list. Start in Faro, where the Old Town oozes Portuguese charm, before heading to Albufeira, a lively coastal town perfect for beach days and nightlife.

Drive along the coast to discover hidden coves, sea caves, and dramatic cliffs. Lagos is the must-visit stop, where Ponta da Piedade delivers unreal ocean views, and local seafood dishes—like cataplana de marisco—are a must-try. Wrap up your trip with a boat tour through the Benagil Caves and an obligatory pastel de nata (or three).

Gen Z vibe: Stunning beaches, coastal road trip, food and nightlife mix.

Time to Go (Relatively) Off the Grid

These destinations are perfect for Gen Z travellers who want more than just photo-worthy moments—they offer real, immersive experiences. Whether it’s a rugged road trip, a hidden Italian escape, or an adventure-packed route through South Africa, the world is waiting to be explored.

So, where’s your next trip? Let us take you there. Contact The Betesh Group today.