Time Well Travelled: Slow Luxury in 2025
In 2025, luxury travel moves at a more measured pace. The rush of multi-stop itineraries is giving way to a deliberate style of exploration that prizes depth over speed.
Slow luxury invites travellers to linger—staying longer in fewer places, taking time to immerse in the culture, cuisine, and natural beauty of a destination.
What is Slow Travel — and Why Now
Slow travel is a philosophy of moving through the world with intention. It values quality over quantity, encouraging travellers to explore a single place in depth rather than rushing through many. The approach focuses on authentic cultural engagement, connection with local rhythms, and sustainability—reducing the environmental impact of constant movement.
In 2025, this has become especially relevant. After years of accelerated tourism, travellers are increasingly seeking space, privacy, and meaningful experiences. Slow travel aligns perfectly with these desires, turning time itself into the ultimate luxury.
The Art of Slow Luxury in Hotels
Hotels are uniquely positioned to bring slow luxury to life. Their role has shifted beyond accommodation to becoming immersive environments—curating experiences that unfold at an unhurried pace.
In practice, this means creating stays that allow guests to become part of the rhythm of a place. Properties offer long-stay programmes, seasonal culinary journeys, wellness retreats tied to nature, and immersive cultural encounters. The design of these experiences encourages guests to pause, reflect, and connect—values that are central to slow travel.
Hotels Bringing Slow Luxury to Life
Maroma, A Belmond Hotel, Riviera Maya
As a secluded haven on the Caribbean coast, Maroma, A Belmond Hotel, Riviera Maya invites guests into a world of refined tranquility. Nestled between lush jungle and the turquoise sea, it offers rare moments of stillness—sunrise yoga on the sand, slow walks through tropical gardens, and evenings touched by Mayan traditions. Life at Maroma unfolds at nature’s pace, allowing guests to unwind completely and connect with the spirit of the Riviera Maya.
One&Only Aesthesis, Greece
On the sunlit shores of the Athenian Riviera, One&Only Aesthesis offers a reimagined escape where modern sophistication meets the soul of ancient Greece. Surrounded by pine-fringed beaches and the shimmer of the Saronic Gulf, guests retreat to stylish villas and bungalows that echo mid-century elegance. Mornings begin with quiet coastal walks or sunrise swims, while afternoons invite slow living—spa rituals rooted in Hellenic tradition and Mediterranean feasts that celebrate local flavours. At Aesthesis, every detail is curated for those who seek beauty, depth, and a sense of timeless ease.
Aman Sveti Stefan, Montenegro
The islet of Aman Sveti Stefan is designed for immersion. Guests often stay for extended periods, taking in private beaches, Adriatic views, and the quiet charm of Montenegro’s coastal rhythm. The resort’s philosophy emphasises the art of presence, with dining, activities, and spa treatments that reflect the local culture and seasonal cycles.
Rosewood Castiglion del Bosco, Tuscany
At Rosewood Castiglion del Bosco, the pace is set by the Tuscan countryside. Guests live in restored farmhouses, explore the working winery, join truffle hunts, or learn to cook local dishes. These experiences are tied to the agricultural calendar, meaning every visit reflects the season—an approach that naturally slows the rhythm of travel and deepens the connection to place.
A Journey in Alignment
In 2025, slow luxury offers more than a way to travel—it offers a way to live while travelling. By moving at the pace of a place, every detail is savoured: the landscape, the culture, the cuisine, the atmosphere.
The most memorable journeys will not be measured by the number of places visited, but by the depth of the connection made in each one. In slow luxury, the destination is no longer the finish line—it is the beginning of a story that unfolds, moment by moment.
At The Betesh Group, we believe in Travel with Meaning—journeys that go beyond arrival, creating experiences that are as intentional as they are unforgettable.