Rosewood Reimagined: A New Era of Discovery and Connection
From Mayfair to Miyakojima, the Rosewood name takes on fresh meaning - one rooted in people, place, and purpose.
Luxury travel is shifting - and Rosewood is leading the way. Under the vision of CEO Sonia Cheng, the brand is re-emerging as a lifestyle of discovery, artfully balancing elegance with emotion. The rebrand marks more than a visual refresh: it signals a transformation from “A Sense of Place” to a life of connection - where hospitality becomes a bridge between cultures, creativity, and community.
The New Rosewood Experience
Rosewood’s evolution is steeped in human connection. Each property celebrates its surroundings through art, craftsmanship, and cultural immersion. Guests are invited to explore not just their destination, but the soul of the people who shape it.
Rosewood Miyakojima highlights marine conservation, pottery, and Okinawan healing rituals - blending island spirit with mindful living.
Rosewood Mandarina in Mexico honours indigenous traditions through artisan workshops, nature walks, and wellness rooted in the earth.
Beyond the hotel walls, Rosewood’s new experiential retail concept offers collectible, design-led pieces - crafted in collaboration with local artisans and inspired by each destination.
A Refined Visual Identity that We Appreciate
The rebrand introduces Discovery Green, a signature tone drawn from the landscapes surrounding Rosewood’s global addresses. A new monogram, sleek and fashion-inflected, now anchors the brand’s aesthetic - uniting its presence across digital and physical realms. It’s hospitality through the lens of contemporary culture: confident, cosmopolitan, and quietly expressive.
Digital Storytelling: The Seductive Art of Hospitality
Rosewood’s new website turns browsing into a journey in itself - a discovery-led platform merging editorial storytelling, video immersion, and shoppable design. It’s not simply about where you stay, but how you feel while discovering it. The brand now curates experiences as much as reservations - evolving from hotelier to cultural curator.
Beyond Hospitality - Purpose as Luxury
This new phase positions Rosewood as more than a hotel group. It becomes a purpose-led lifestyle brand - one that defines luxury through authenticity, sustainability, and connection. Every stay is an invitation to discover art, nature, and humanity in dialogue. For the new generation of global travellers, meaning is the new indulgence - and Rosewood offers it in abundance.
The Rosewood Roadmap - Where to Stay Now
Chancery Rosewood, London – Opened September 2025
A £1 billion reimagining of Mayfair’s former U.S. Embassy by Eero Saarinen, with interiors by Joseph Dirand. Expect 144 suites, culinary concepts by Carbone, Tobi Masa, Serra, and Jacqueline, and the rooftop Eagle Bar with skyline views. Wellness comes via Asaya Spa and a state-of-the-art Technogym studio.
Rosewood Amsterdam – Opened June 2025
Set within the restored Palace of Justice on the Prinsengracht, designed by Studio Piet Boon. The 134 rooms include five signature canal houses. Dining highlights: The Court Lobby, Advocatuur Bar, and Eeuwen Restaurant. The Asaya Spa continues the brand’s commitment to holistic wellbeing.
Coming Soon
Rosewood Courchevel Le Jardin Alpin (December 2025) – 51-room ski-in/ski-out retreat by Tristan Auer.
Rosewood Milan (2026)
Rosewood Rome (2026)
Rosewood Blue Palace Crete (2026)
Rosewood Red Sea (2026)
Rosewood Calistoga, Napa Valley (2027)
Rosewood Seoul (2027)
Book with The Betesh Group
Our Travel Advisory Team curates bespoke Rosewood experiences — ensuring the best rooms, privileges, and insider access. Whether you seek a city escape or a seaside retreat, we arrange the details that make discovery seamless.
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