Ralph Lauren’s Incredible Pop-Up in Cortina D’Ampezzo Makes Us Want to Renovate Our Homes
An alpine fantasy in wood, wool and Olympic whites - where heritage Americana meets the Dolomites.
There are pop-ups, and then there are moments. This winter, Ralph Lauren has unveiled an exclusive alpine installation in Cortina d'Ampezzo, timed perfectly with the anticipation building towards the 2026 Winter Olympic Games. The result? A masterclass in how to blend sport, hospitality and interiors into something that feels less like retail - and more like a lifestyle manifesto. And frankly, it makes us want to panel every wall in oak.
The Alpine Terrace, Reimagined
Set against the dramatic peaks of the Dolomites, the Cortina pop-up transforms a simple terrace into a fully immersive alpine retreat. Think warm timber panelling, heritage plaids, shearling throws and polished brass accents - the unmistakable codes of Ralph Lauren Home, dialled up for Olympic season.
At its centre sits Ralph’s Bar, Cortina, a convivial hub serving signature cocktails and curated bites, where skiers drift in from the slopes and linger long after sunset. It’s less après-ski, more après-style.
The activation forms part of the brand’s wider RLxTeamUSA rollout, celebrating its longstanding relationship with Team USA. Across New York, Milan, Los Angeles and Aspen, the Olympic spirit is being interpreted through a distinctly Ralph lens - equal parts sporting prowess and East Coast polish.
From Italy to the USA: Aspen, Hospitality, and the Art of Experience
n Aspen, a new pop-up at Hotel Jerome pushes the concept even further. Guests encounter an immersive hospitality playground: a bespoke ice-skating rink, winter cocktails served fireside, and interiors layered in warm textures and heritage detailing.
What Ralph Lauren understands - perhaps better than any other fashion house - is that luxury today is experiential. It is not merely what you wear, but where you gather, what surrounds you, how the light hits the wood grain at dusk.
These activations are not temporary shops. They are mood boards in three dimensions.
By placing its alpine fantasy here, Ralph Lauren reinforces something important: resort destinations are no longer seasonal sidelines - they are year-round lifestyle stages. Warm woods. Honest craftsmanship. Sporting elegance. The message is clear: alpine living is back, and it is sophisticated.
The Betesh Perspective
We have long believed that Cortina sits in that rare category of destinations that feel both storied and forward-looking. With brands like Ralph Lauren investing in experiential luxury, the town’s cultural capital is only set to rise. Contact us today to book your holiday in Cortina at one of our partner hotels.