Game, Set, Luxe: The Most Coveted Sports & Wellness Collaborations this Summer
With summer still in effect, luxury hotels are offering more than a sweet room with a view - they’re curating entire experiences where sports, style, and wellness converge.
From tennis courts wrapped in heritage branding to coastal beach clubs that double as fitness sanctuaries, these collaborations reflect how hospitality is evolving. Travel in 2025 isn’t only about escape; it’s about immersion, identity, and living the brand experience in the most elevated way.
The Dolder Grand × Lacoste: Hospitality in Swiss Style
Perched above Zurich with sweeping views of the lake and Alps, The Dolder Grand has partnered with Lacoste to reinvent its legendary tennis court. The space has been carefully styled with branded furnishings, elegant seating, and curated details that nod to Lacoste’s iconic tennis heritage. Guests booking a session receive rackets, towels, and accessories straight from the collaboration, ensuring every rally feels refined. After a few spirited sets, retreat to the spa and enjoy a Lacoste-inspired green smoothie, making wellness as chic as the game itself.
Alo × Mandarin Oriental Bodrum: The Wellness Beach Club
On the sparkling Aegean coast, Alo brings its sleek, Californian energy to the Mandarin Oriental Bodrum with a seasonal beach club and boutique concept (May–September 2025). The shoreline has been transformed with espresso-toned loungers, tactile pine and oak accents, and natural textures that echo Bodrum’s landscape. An Alo coconut cart serves refreshing drinks, while guests unwind on plush cotton-blend towels beneath olive and pine groves. A striking 700 sq ft boutique, clad in Shou Sugi Ban–treated wood, showcases Alo’s latest collection. Throughout the season, international instructors lead yoga, Pilates, meditation, and sound healing classes, while Alo Moves is streamed in-room — seamlessly extending the brand’s ethos into every part of the stay.
Sporty & Rich × The Pridwin Hotel & Cottages: Hamptons Wellness Residency
From late July until Labour Day, Sporty & Rich transforms The Pridwin into a Hamptons haven where fashion meets fitness. Tennis courts are reimagined with logo-wrapped nets, umbrellas, and stylish instructors who embody the brand’s understated aesthetic. Guests can participate in tennis clinics or Pilates sessions designed to balance challenge with recovery, creating the perfect rhythm for a long summer weekend. The residency captures the laid-back yet aspirational vibe of Shelter Island, where every detail, from the courtside refreshments to the curated playlist, feels like a continuation of the brand’s effortlessly cool lifestyle.
Lacoste × Shangri-La Paris: Crocodile Chic in the City of Light
At the Shangri-La Paris, gardens rich with Belle Époque romance have been transformed into a “Summer by Lacoste” wonderland. Guests can lounge among chic branded décor while savouring crocodile-embossed waffles and bespoke ice cream from the copper-finished Le Pavillon Lacoste kiosk. The collaboration infuses playful tennis cues into the grand Parisian setting, blurring the line between heritage hospitality and contemporary lifestyle. Whether it’s an alfresco cocktail or a leisurely afternoon surrounded by branded accents, the experience adds a spirited, fashion-forward layer to the timeless Parisian hotel stay.
Better Together
Each of these collaborations demonstrates how powerful sport can be as an emotional connector in travel. By designing immersive environments — from Swiss forest courts to Aegean beach clubs — hotels and brands build experiences that extend far beyond a typical holiday. The synergy between lifestyle brands and luxury hotels enriches the guest journey, adding authenticity and texture. And with wellness now central to what travellers expect from luxury, these activations prove that rest and play can coexist in harmony.
Summer 2025 proves that the winning serve in luxury hospitality isn’t simply impeccable service — it’s the ability to blend sport, wellness, and brand storytelling into unforgettable stays. Whether swinging a racquet in Zurich, flowing through yoga on the Bodrum coast, or savouring tennis-inspired treats in Paris, these collaborations elevate leisure into something immersive, memorable, and entirely of the moment.