Bonjour, Baccarat: The Luxury Brand Enters the Hospitality Market in Dubai
Dubai has never needed an excuse to dress up, but Baccarat is about to give the city a new reason to sparkle. Set for Downtown Dubai, Baccarat Hotel & Residences Dubai is being conceived as twin, crystal-inspired towers — a literal translation of the Maison’s obsession with light into glass, height and skyline theatre.
What makes it compelling isn’t only the silhouette (though Studio Libeskind’s architecture is designed to be a “look at me” moment). It’s the idea that Baccarat — a name that has long lived on tables, in vitrines, and at the centre of glamorous rooms — is scaling up into a fully immersive world: hotel suites, branded residences, and the sort of social spaces that exist to turn “a drink” into an event.
What We Know So Far
Plans point to a roughly mid-140s key count (sources vary between 144 and 145), with a significant portion in suites, alongside branded residences and a dining-and-salon-led public realm. Interiors are credited to 1508 London, with promises of Grand Salon energy — morning pastries, afternoon tea, and evening champagne — plus a more formal dining room, private dining, and poolside moments for the inevitable golden-hour drift.
On timing: some announcements position the opening as 2026, while other trade reporting has suggested movement towards 2027 — which, frankly, is classic mega-project behaviour in a city that builds its dreams at scale
The Bigger Story: Baccarat’s Global Glow-Up
Dubai isn’t a one-off flourish. Baccarat’s hospitality ambitions have been framed as a broader pipeline beyond its New York flagship, with additional destinations cited in industry reporting (including Miami/Brickell, Florence, Riyadh and Rome among projects discussed over time). Dubai, then, reads as a strategic statement: the brand is placing its “light” philosophy in a market that understands spectacle — and sells it beautifully.
Why We Love It
Because it’s unapologetically romantic about luxury. Not minimal, not monkish, not pretending the good stuff isn’t the point. Baccarat’s best work has always been about how a room feels when the light hits — and Dubai is the kind of stage where that idea can become an icon, not just a mood.
Book with The Betesh Group
Our Travel Advisory Team curates bespoke Baccarat experiences — ensuring the best rooms, privileges, and insider access. Whether you seek a city escape or a seaside retreat, we arrange the details that make discovery seamless.